Matomo
The leading open-source analytics platform.
In short
- What it is: Analytics, 20k+ GitHub stars, licensed GPL.
- Replaces: Google Analytics 360 — around $1,800/year saved.
- Installed for: $199 on your own server — you own it, no monthly platform fee.
- Licence: GPL. AGPL obligations apply — self-host is fine; comply if offered as a service.
$1,800
replaces per year
$9,000
saved over 5 years
$199
one-time install (yours forever)
48h
delivery
Matomo vs the tools it replaces.
| Feature | Commercial tool | Matomo (self-hosted) |
|---|---|---|
| Monthly cost | $150/mo | Your compute only |
| Branding | Vendor brand | See licence |
| Data | Vendor-hosted | On your server |
| Licence | Proprietary | GPL |
Replaces
- Google Analytics 360 — ~$150/mo
Licence posture
GPL. AGPL obligations apply. Self-hosting is fine; comply if you offer it as a service, or buy a commercial licence.
AGPL obligations apply — self-host is fine; comply if offered as a service.
Turn it into a business.
Self-host for a client's internal use and charge for the install. If you modify and offer it as a network service, comply with AGPL — or buy a commercial licence.
Best for
Install difficulty
medium
The install, step by step.
Provision VPS + Docker
Configure secrets + provider keys
Database + storage setup
Branding + domain
HTTPS + backups
Smoke test + handover
Watch a Matomo install.
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Install Matomo — $199.
Flat fee, delivered in 24–48 hours, on your own server, with HTTPS, backups and the AI keys wired.