Matomo
The leading open-source analytics platform.
In short
- What it is: Analytics, 20k+ GitHub stars, licensed GPL.
- Replaces: Google Analytics 360 — around $1,800/year saved.
- Installed for: $199 on your own server — you own it, no monthly platform fee.
- Licence: GPL. AGPL obligations apply — self-host is fine; comply if offered as a service.
$1,800
replaces per year
$9,000
saved over 5 years
$199
one-time install (yours forever)
48h
delivery
Matomo vs the tools it replaces.
| Feature | Commercial tool | Matomo (self-hosted) |
|---|---|---|
| Monthly cost | $150/mo | Your compute only |
| Branding | Vendor brand | See licence |
| Data | Vendor-hosted | On your server |
| Licence | Proprietary | GPL |
Replaces
- Google Analytics 360 — ~$150/mo
Licence posture
GPL. AGPL obligations apply. Self-hosting is fine; comply if you offer it as a service, or buy a commercial licence.
AGPL obligations apply — self-host is fine; comply if offered as a service.
Turn it into a business.
Self-host for a client's internal use and charge for the install. If you modify and offer it as a network service, comply with AGPL — or buy a commercial licence.
Best for
Install difficulty
medium
The install, step by step.
Provision VPS + Docker
Configure secrets + provider keys
Database + storage setup
Branding + domain
HTTPS + backups
Smoke test + handover
Watch a Matomo install.
We generate an architecture diagram of the repo and walk through the deployment. Enter your name and email to unlock the demo.
Install Matomo — $199.
Flat fee, delivered in 24–48 hours, on your own server, with HTTPS, backups and the AI keys wired.
Matomo: common questions
What does Matomo replace?
Google Analytics 360 — about $1,800 a year in subscriptions you stop paying.
How much does it cost to run Matomo?
No licence fee — it ships under GPL. You pay only for your own server and any model/API keys. We install, harden and hand it over for a one-time $199.
Can I white-label and resell Matomo?
AGPL obligations apply. Self-hosting is fine; comply if you offer it as a service, or buy a commercial licence. AGPL obligations apply — self-host is fine; comply if offered as a service.
How hard is the install, and how long does it take?
We rate it medium. Delivered in 24–48 hours on your own server, with HTTPS, backups and the AI keys wired.
What do I actually own after installing Matomo?
The running app, your data and the brand. No monthly platform fee and no per-seat pricing — you own it outright.
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