GrowthBook
Open-source experimentation and flags.
In short
- What it is: Flags, 7k+ GitHub stars, licensed MIT.
- Replaces: Optimizely — around $600/year saved.
- Installed for: $199 on your own server — you own it, no monthly platform fee.
- Licence: MIT. MIT/Apache-2.0 — white-label and resell freely.
$600
replaces per year
$3,000
saved over 5 years
$199
one-time install (yours forever)
48h
delivery
GrowthBook vs the tools it replaces.
| Feature | Commercial tool | GrowthBook (self-hosted) |
|---|---|---|
| Monthly cost | $50/mo | Your compute only |
| Branding | Vendor brand | Yours |
| Data | Vendor-hosted | On your server |
| Licence | Proprietary | MIT |
Replaces
- Optimizely — ~$50/mo
Licence posture
MIT. You can white-label and resell this. We'll brand it as yours.
MIT/Apache-2.0 — white-label and resell freely.
Turn it into a business.
Bundle it into a branded product you sell: install, brand it, charge a setup fee plus a monthly care plan. Because the licence is permissive, you can strip the branding and resell it as your own.
Best for
Install difficulty
medium
The install, step by step.
Provision VPS + Docker
Configure secrets + provider keys
Database + storage setup
Branding + domain
HTTPS + backups
Smoke test + handover
Watch a GrowthBook install.
We generate an architecture diagram of the repo and walk through the deployment. Enter your name and email to unlock the demo.
Install GrowthBook — $199.
Flat fee, delivered in 24–48 hours, on your own server, with HTTPS, backups and the AI keys wired.