The door-opener
At $149 the install isn't the business — it's the transaction that lets you test the offer with real money and produce the testimonials that justify higher prices.
The recurring layer
At $79/mo, 120 clients is $9,480/mo gross against roughly $180/mo of running cost. That's the business.
Churn is the whole game
Once the agent answers the main line, cancelling means losing calls. That's why this rung churns less than almost any SaaS you can sell.
Want the full playbook?
The free 2026 AI Revenue Playbook turns these shifts into a plan with costs, scripts and pricing templates.